Course Description

Kinesiology 399a/b Sport Marketing

Sport is a market driven industry. Managers cannot successfully operate in the industry without a thorough understanding of the marketing concept and its linkage between customers and products. This course focuses on the strategic sport marketing planning process, the sport consumer, market research and strategies, and the elements of the marketing mix.

Prerequisite: Kinesiology 298a/b

3 lecture hours, half course.

Academic Calendar