Academic Calendar - 2018 ARCHIVE
Western University Academic Calendar. - 2018ARCHIVE
Psychology 3721F/G
THE PSYCHOLOGY OF PERSUASION
An examination of social psychological theories and research relating to attitude formation and change. Both persuasion of others and self-persuasion will be considered. Specific topics to be covered include the effects of fear appeals, race relations and prejudice, mass media, communications, advertising, and sex role stereotypes.
Prerequisite(s): At least 0.5 Psych course in Research Methods at the 2000 level or above, and registration in 3rd or 4th year of Honors Specialization or Honors Double Major in Psych, or permission of the Department.
Extra Information: 3 lecture/discussion hours.
Course Weight: 0.50
Breadth:
CATEGORY A
i
Subject Code: PSYCHOL
This Course is Mentioned in the Following Calendar Pages:
Psychology 3721F/G
THE PSYCHOLOGY OF PERSUASION
An examination of social psychological theories and research relating to attitude formation and change. Both persuasion of others and self-persuasion will be considered. Specific topics to be covered include the effects of fear appeals, race relations and prejudice, mass media, communications, advertising, and sex role stereotypes.
Prerequisite(s): At least 0.5 Psych course in Research Methods at the 2000 level or above, and registration in 3rd or 4th year of Honors Specialization or Honors Double Major in Psych, or permission of the Department.
Extra Information: 3 lecture/discussion hours.
Psychology 3710F/G - THE PSYCHOLOGY OF SOCIAL INFLUENCE
Psychology 3722F/G - PERSUASION THEORY AND RESEARCH
Psychology 3723F/G - ATTITUDES AND ATTITUDE CHANGE
Brescia University College | Leadership and Social Change, School of | HONORS SPECIALIZATION IN FOOD MANAGEMENT
Brescia University College | Leadership and Social Change, School of | MAJOR IN CONSUMER BEHAVIOR (must be part of a double Major)
Brescia University College | Leadership and Social Change, School of | SPECIALIZATION IN CONSUMER BEHAVIOR