Academic Calendar - 2019

Western University Academic Calendar. - 2019
Brescia

Psychology 3721F/G

THE PSYCHOLOGY OF PERSUASION


An examination of social psychological theories and research relating to attitude formation and change. Both persuasion of others and self-persuasion will be considered. Specific topics to be covered include the effects of fear appeals, race relations and prejudice, mass media, communications, advertising, and sex role stereotypes.

Antirequisite(s): Psychology 3710F/G, Psychology 3722F/G, Psychology 3723F/G.

Prerequisite(s): At least 0.5 Psych course in Research Methods at the 2000 level or above, and registration in 3rd or 4th year of Honors Specialization or Honors Double Major in Psych, or permission of the Department.

Extra Information: 3 lecture/discussion hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: PSYCHOL

This Course is Mentioned in the Following Calendar Pages: