This course is a practical, hands-on exploration of the tools of marketing research to help students make better management decisions. It will help students be better buyers, designers, evaluators and users of market research. Through applied research, students gain an understanding of the required steps in designing a research study to yield relevant, timely and accurate information.

Antirequisite(s): MOS 3420F/G.

Prerequisite(s): MOS 2320A/B or MOS 3320A/B and enrolment in 3rd or 4th year of BMOS. Pre-or Corequisite(s): One of: MOS 2242A/B; Psychology 2820E, Psychology 2850A/B; Sociology 2205A/B; Statistical Sciences 2035.

Extra Information: 3 lecture hours.