This course reviews cutting-edge research tools, theories, and research findings at the intersection of sustainability and consumer behaviour. The focus is on using behavioural research methods and findings to understand, predict, and encourage sustainable consumption, while reviewing important issues in marketing and sustainability.

Prerequisite(s): At least two of MOS 3321F/G, MOS 3420F/G, MOS 3423F/G. Priority will be given to Huron University College students registered in the Honours Specialization in Marketing and Sustainability. Enrollment from students registered in MOS modules other than Marketing and Sustainability is given by special permission of the course instructor only.

Extra Information: 3 hours. Limited enrolment. Meeting minimum requirements does not guarantee admission to the course.