Academic Calendar - 2018 ARCHIVE

Western University Academic Calendar. - 2018ARCHIVE
Western Main Campus

Management and Organizational Studies 2320A/B

MARKETING


An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising.

Antirequisite(s): MOS 3320A/B.

Prerequisite(s): MOS 1020A/B or both MOS 1021A/B and MOS 1023A/B and enrolment in BMOS or Music Administrative Studies (MAS).

Extra Information: 3 lecture hours Note: Students interested in pursuing an HBA Degree at the Richard Ivey School of Business should not take this course in second year as Ivey does not recognize this course as part of the HBA degree.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

This course is also offered at:

Brescia

This Course is Mentioned in the Following Calendar Pages:

Western Main Campus Specialization  Don Wright Faculty of Music | Music Program - Bachelor of Arts | SPECIALIZATION IN MUSIC ADMINISTRATIVE STUDIES
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONORS SPECIALIZATION IN ACCOUNTING
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONORS SPECIALIZATION IN COMMERCIAL AVIATION MANAGEMENT
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONORS SPECIALIZATION IN CONSUMER BEHAVIOR
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONORS SPECIALIZATION IN FINANCE
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONORS SPECIALIZATION IN HUMAN RESOURCE MANAGEMENT
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONORS SPECIALIZATION IN MANAGEMENT AND LEGAL STUDIES
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN ACCOUNTING (must be part of Honors Double Major)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN COMMERCIAL AVIATION MANAGEMENT (must be part of Honors Double Major)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN CONSUMER BEHAVIOR (must be part of Honors Double Major)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN FINANCE (must be part of Honors Double Major)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN HUMAN RESOURCE MANAGEMENT (must be part of Honors Double Major)
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN ACCOUNTING
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN COMMERCIAL AVIATION MANAGEMENT
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN CONSUMER BEHAVIOR
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN FINANCE
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN HUMAN RESOURCE MANAGEMENT
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN MANAGEMENT AND LEGAL STUDIES