Western University Academic Calendar. - 2018ARCHIVE
Engineering Science 3331A/B
ENGINEERING INNOVATION II: MANAGING THE INNOVATION PROCESS
This course targets the essential aspects of building technology-based businesses and how to identify technology innovation capability for use within existing businesses or new start-ups. Students analyze the firm's goals, strengths, weaknesses and opportunities leading to reasonable marketing strategies and action plans. Students learn to make decisions in the face of uncertainty.