Academic Calendar - 2018 ARCHIVE
Western University Academic Calendar. - 2018ARCHIVE
Media, Information and Technoculture 3206F/G
CRITICAL PERSPECTIVES IN ADVERTISING
This course will examine some of the issues that arise from such commercial - and non-commercial - activity. Topics include structure and symbolism in advertising, consumption as communication, the potential link between advertising and purchase, the perpetuation of stereotypes and other promises and perils pertaining to the marketing machine.
Antirequisite(s): MIT 3850G if taken in 2010-2011, MIT 3851G if taken in 2011-12 or 2012-13 or MIT 3851F if taken in 2013-2014.
Extra Information: 3 lecture hours.
Course Weight: 0.50
Breadth:
CATEGORY A
i
Subject Code: MIT
Media, Information and Technoculture 3206F/G
CRITICAL PERSPECTIVES IN ADVERTISING
This course will examine some of the issues that arise from such commercial - and non-commercial - activity. Topics include structure and symbolism in advertising, consumption as communication, the potential link between advertising and purchase, the perpetuation of stereotypes and other promises and perils pertaining to the marketing machine.
Antirequisite(s): MIT 3850G if taken in 2010-2011, MIT 3851G if taken in 2011-12 or 2012-13 or MIT 3851F if taken in 2013-2014.
Extra Information: 3 lecture hours.