Academic Calendar - 2019

Western University Academic Calendar. - 2019
Western Main Campus

Management and Organizational Studies 4424A/B

CONSUMER BRAND MANAGEMENT


Consumer-Brand Management provides a consumer psychology-based framework for developing and fostering brand equity. The course provides students with a nuanced understanding and application of the underlying consumer processes that influence factors such as brand image, identification, and loyalty and provides the opportunity to execute this framework to develop brand strategy.

Antirequisite(s): MOS 3395A/B if taken in 2018-2019.

Prerequisite(s): MOS 3321F/G and enrolment in 3rd or 4th year of BMOS.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS