Academic Calendar - 2024

Western University Academic Calendar. - 2024
Western Main Campus

Business Administration 4657A/B

RETAIL STRATEGY AND DIGITAL RETAILING


This course will cover ongoing and impending developments in retailing, including - e-retail adoption, AI in retailing, market entry, customer retention, and franchising. Reliance on case-based learning method, the business press, and state-of-the-art academic research ensures comprehensive learning.

Extra Information: 3 hours/week.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: BUSINESS