Course Description

Psychology 373F/G The Psychology of Persuasion

An examination of social psychological theories and research relating to attitude formation and change. Both persuasion of others and self-persuasion will be considered. Specific topics to be covered include the effects of fear appeals, race relations and prejudice, mass media, communications, advertising, and sex role stereotypes.

Prerequisites: Psychology 270F/G or 275E or the former 271 and registration in third or fourth year of Honors Psychology Program. General Students and Special Students who receive 70% in the prerequisite course(s) may enrol in this course.

3 lecture/discussion hours, half course.

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