Course Description Course Description
| Administrative and Commercial Studies 320a/b Marketing |
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An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising. |
| Prerequisite: Business 257 and enrolment in the BACS program. |
| 3 lecture hours, half course. |
| (King's) |
| Academic Calendar |
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