Course Description Course Description
| Business Administration 431a/b Advertising and Promotion Management |
| This course is based on the concept that advertising, personal selling and other promotional activities of the firm have a common purpose - the communication of incentives to buy. Objective: to develop analytical and decision-making skills relevant to the formulation of an effective marketing communications strategy. Case studies, readings and filmed materials are used. |
| Quarter course. |
| Academic Calendar |
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