Course Description

Administrative and Commercial Studies 325a/b E-Commerce Strategy

The digital economy and its impact on commerce is examined. Content includes theoretical and practical knowledge necessary to manage in the E-Commerce world; a survey of current trends in the digital economy; and a framework and methodology for analyzing commercial opportunities and threats in a rapidly changing digital world.

Prerequisite: Business 020 or permission of the Department.

3 lecture hours, half course.

(King's)

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