Academic Calendar - 2023 ARCHIVE
Western University Academic Calendar. - 2023ARCHIVE
Business Administration 4657A/B
RETAIL STRATEGY AND DIGITAL RETAILING
This course will cover ongoing and impending developments in retailing, including - e-retail adoption, AI in retailing, market entry, customer retention, and franchising. Reliance on case-based learning method, the business press, and state-of-the-art academic research ensures comprehensive learning.
Extra Information: 3 hours/week.
Course Weight: 0.50
Breadth:
CATEGORY A
i
Subject Code: BUSINESS
Business Administration 4657A/B
RETAIL STRATEGY AND DIGITAL RETAILING
This course will cover ongoing and impending developments in retailing, including - e-retail adoption, AI in retailing, market entry, customer retention, and franchising. Reliance on case-based learning method, the business press, and state-of-the-art academic research ensures comprehensive learning.
Extra Information: 3 hours/week.