Academic Calendar - 2018 ARCHIVE
Western University Academic Calendar. - 2018ARCHIVE
Management and Organizational Studies 3320A/B
MARKETING FOR MANAGEMENT AND ORGANIZATIONAL STUDIES
An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising.
Antirequisite(s): MOS 2320A/B.
Prerequisite(s): Business Administration 2257, or MOS 2227A/B and MOS 2228A/B and enrollment in BMOS.
Extra Information: 3 lecture hours.
Course Weight: 0.50
Breadth:
CATEGORY A
i
Subject Code: MOS
This course is also offered at:
This Course is Mentioned in the Following Calendar Pages:
Management and Organizational Studies 3320A/B
MARKETING FOR MANAGEMENT AND ORGANIZATIONAL STUDIES
An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising.
Antirequisite(s): MOS 2320A/B.
Prerequisite(s): Business Administration 2257, or MOS 2227A/B and MOS 2228A/B and enrollment in BMOS.
Extra Information: 3 lecture hours.
Course Weight: 0.50
Breadth: CATEGORY A i
Subject Code: MOS
This course is also offered at:
Management and Organizational Studies 2320A/B - MARKETING
Management and Organizational Studies 2320A/B - MARKETING
Management and Organizational Studies 4421A/B - ENTREPRENEURSHIP
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