Western University Academic Calendar. - 2021ARCHIVE
Management and Organizational Studies 3325A/B
E-COMMERCE STRATEGY
The digital economy and its impact on commerce is examined. Content includes theoretical and practical knowledge necessary to manage in the E-Commerce world; a survey of current trends in the digital economy; and a framework and methodology for analyzing commercial opportunities and threats in a rapidly changing digital world.
Prerequisite(s): Enrollment in 3rd or 4th year of BMOS or in the Diploma in Management Studies.
Extra Information: 3 lecture hours.
Course Weight: 0.50
Breadth:
CATEGORY A
i
Subject Code: MOS
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