Academic Calendar - 2021 ARCHIVE

Western University Academic Calendar. - 2021ARCHIVE

Management and Organizational Studies 4415A/B


Brand management discusses the role of the brand manager, how brands are managed to create brand equity, how marketers measure and track performance, and how analytics are used to grow businesses. The course also explores planning: how brand managers employ business reviews and marketing plans to drive their businesses forward.

Prerequisite(s): Enrolment in BMOS program; and MOS 3320A/B OR MOS 2320A/B; and MOS 3321F/G OR MOS 3322F/G.

Extra Information: 3.0 hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

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