Academic Calendar - 2018 ARCHIVE
Western University Academic Calendar. - 2018ARCHIVE
Management and Organizational Studies 4411A/B
PRODUCT DEVELOPMENT MANAGEMENT
This course focuses on the identification, development and testing of new product concepts; the development of prototypes; evaluation and commercialization of new products. It uses examples from the food industry and other consumer package goods and services. The course uses readings, guest speakers, in-class exercises and case studies as teaching methods.
Prerequisite(s): Enrolment in BMOS, MOS 3320A/B, or MOS 3321F/G.
Extra Information: 3 lecture hours.
Course Weight: 0.50
Breadth:
CATEGORY A
i
Subject Code: MOS
This Course is Mentioned in the Following Calendar Pages:
Management and Organizational Studies 4411A/B
PRODUCT DEVELOPMENT MANAGEMENT
This course focuses on the identification, development and testing of new product concepts; the development of prototypes; evaluation and commercialization of new products. It uses examples from the food industry and other consumer package goods and services. The course uses readings, guest speakers, in-class exercises and case studies as teaching methods.
Prerequisite(s): Enrolment in BMOS, MOS 3320A/B, or MOS 3321F/G.
Extra Information: 3 lecture hours.
Brescia University College | Leadership and Social Change, School of | HONORS SPECIALIZATION IN FOOD MANAGEMENT
Brescia University College | Leadership and Social Change, School of | MAJOR IN CONSUMER BEHAVIOR (must be part of a double Major)
Brescia University College | Leadership and Social Change, School of | SPECIALIZATION IN CONSUMER BEHAVIOR