Academic Calendar - 2024
Western University Academic Calendar. - 2024
Management and Organizational Studies 4411A/B
NEW PRODUCT MANAGEMENT
This course focuses on the identification, development and testing of new product concepts; the development of prototypes; evaluation and commercialization of new products. It uses examples from the food industry and other consumer package goods and services.
Prerequisite(s): Enrolment in BMOS, MOS 2320A/B or MOS 3320A/B.
Extra Information: 3 lecture hours.
Course Weight: 0.50
Breadth:
CATEGORY A
i
Subject Code: MOS
This Course is Mentioned in the Following Calendar Pages:
Management and Organizational Studies 4411A/B
NEW PRODUCT MANAGEMENT
This course focuses on the identification, development and testing of new product concepts; the development of prototypes; evaluation and commercialization of new products. It uses examples from the food industry and other consumer package goods and services.
Prerequisite(s): Enrolment in BMOS, MOS 2320A/B or MOS 3320A/B.
Extra Information: 3 lecture hours.
Brescia University College | Leadership and Social Change, School of | HONOURS SPECIALIZATION IN FOOD MANAGEMENT AND MARKETING
Brescia University College | Leadership and Social Change, School of | MAJOR IN MARKETING (must be part of a double Major) (formerly the MAJOR IN CONSUMER BEHAVIOR)
Brescia University College | Leadership and Social Change, School of | SPECIALIZATION IN FOOD MANAGEMENT AND MARKETING