Academic Calendar - 2023

Western University Academic Calendar. - 2023
Brescia

Management and Organizational Studies 2320A/B

MARKETING


An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising.

Antirequisite(s): MOS 3320A/B.

Prerequisite(s): Business Administration 1220E or both MOS 1021A/B and MOS 1023A/B and enrolment in BMOS.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

This course is also offered at:

Western Main Campus Huron

This Course is Mentioned in the Following Calendar Pages:

Brescia Honours Specialization  Brescia University College | Leadership and Social Change, School of | HONOURS SPECIALIZATION IN FOOD MANAGEMENT AND MARKETING
Brescia Major  Brescia University College | Leadership and Social Change, School of | MAJOR IN FOOD MANAGEMENT AND MARKETING (must be part of a double Major)
Brescia Major  Brescia University College | Leadership and Social Change, School of | MAJOR IN MARKETING (must be part of a double Major) (formerly the MAJOR IN CONSUMER BEHAVIOR)
Brescia Specialization  Brescia University College | Leadership and Social Change, School of | SPECIALIZATION IN FOOD MANAGEMENT AND MARKETING
Brescia Specialization  Brescia University College | Leadership and Social Change, School of | SPECIALIZATION IN MARKETING (formerly the SPECIALIZATION IN CONSUMER BEHAVIOR)
Huron Honours Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN ACCOUNTING
Huron Honours Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN BUSINESS INTELLIGENCE
Huron Honours Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN FINANCE AND ADMINISTRATION
Huron Honours Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN MARKETING AND SUSTAINABILITY
Huron Honours Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN ORGANIZATIONAL STUDIES, POLICY, AND ETHICS
Huron Major  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | MAJOR IN ACCOUNTING (must be part of a double Major)
Huron Major  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | MAJOR IN MANAGEMENT AND ORGANIZATIONAL STUDIES (must be part of a double Major)
Huron Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | SPECIALIZATION IN ACCOUNTING
Huron Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | SPECIALIZATION IN BUSINESS INTELLIGENCE
Huron Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | SPECIALIZATION IN FINANCE AND ADMINISTRATION
Huron Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | SPECIALIZATION IN MARKETING AND SUSTAINABILTY
Huron Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | SPECIALIZATION IN ORGANIZATIONAL STUDIES, POLICY, AND ETHICS
Western Main Campus Specialization  Don Wright Faculty of Music | Music Program - Bachelor of Arts | SPECIALIZATION IN MUSIC ADMINISTRATIVE STUDIES
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONOURS SPECIALIZATION IN ACCOUNTING
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONOURS SPECIALIZATION IN COMMERCIAL AVIATION MANAGEMENT
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONOURS SPECIALIZATION IN CONSUMER BEHAVIOR
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONOURS SPECIALIZATION IN FINANCE
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONOURS SPECIALIZATION IN HUMAN RESOURCE MANAGEMENT
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONOURS SPECIALIZATION IN MANAGEMENT AND LEGAL STUDIES
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN ACCOUNTING (must be part of Honours Double Major)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN COMMERCIAL AVIATION MANAGEMENT (must be part of Honours Double Major)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN CONSUMER BEHAVIOR (must be part of Honours Double Major)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN FINANCE (must be part of Honours Double Major)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN HUMAN RESOURCE MANAGEMENT (must be part of Honours Double Major)
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN ACCOUNTING
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN COMMERCIAL AVIATION MANAGEMENT
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN CONSUMER BEHAVIOR
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN FINANCE
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN HUMAN RESOURCE MANAGEMENT
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN MANAGEMENT AND LEGAL STUDIES