This course provides foundational knowledge, skills and guidance in the digital marketing communications. Topics include social media, search engine optimization, digital marketing strategy, marketing planning, project management, content marketing, and analytics.

Antirequisite(s): Digital Communication 2309A/B, MOS 3323A/B, MOS 3398A/B if taken in 2024-25 or 2025-26.

Prerequisite(s): Enrolment in Year 2–4 of BMOS.

Extra Information: 3 lecture hours. Limited enrolment. Meeting minimum requirements does not guarantee admission to the course. Check deadlines with your Academic Advisor or Program Coordinator/Chair. Priority in enrolment will be given to Huron University College students registered in the Specialization or Honours Specialization in Marketing & Sustainability, or the Specialization or Honours Specialization in Business Intelligence. Enrolment from students registered in other MOS modules is given by special permission of the course instructor only.