Academic Calendar - 2023

Western University Academic Calendar. - 2023
Western Main Campus

Business Administration 4431A/B


This course is based on the concept that advertising, personal selling and other promotional activities of the firm have a common purpose - the communication of incentives to buy. Objective: to develop analytical and decision-making skills relevant to the formulation of an effective marketing communications strategy.

Extra Information: 3 hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: BUSINESS