An examination of social psychological theories and research relating to attitude formation and change. Both persuasion of others and self-persuasion will be considered. Specific topics to be covered include the effects of fear appeals, race relations and prejudice, mass media, communications, advertising, and sex role stereotypes.

Antirequisite(s): Psychology 3722F/G, Psychology 3723F/G, the former Psychology 3710F/G.

Prerequisite(s): At least 0.5 Psychology course in Research Methods at the 2000 level or above, and registration in 3rd or 4th year of Honours Specialization or Honours Double Major in Psychology, or permission of the Department.

Extra Information: 3 lecture/discussion hours.