Academic Calendar - 2023

Western University Academic Calendar. - 2023
Western Main Campus

Business Administration 4461A/B


Marketing planning is viewed in this course as continuous process involving: setting company marketing goals, assessing market opportunities, developing a marketing strategy, developing a set of integrated action programs, and monitoring the implementation of programs and adjusting the marketing plan.

Extra Information: 3 hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: BUSINESS