Academic Calendar - 2020 ARCHIVE

Western University Academic Calendar. - 2020ARCHIVE
Western Main Campus

Management and Organizational Studies 4423F/G


This course focuses on theory, methodology, and implications of consumer research. Students will learn how to apply theories and research techniques, in order to understand consumer phenomena.

Prerequisite(s): MOS 2320A/B (or MOS 3320A/B), MOS 3321F/G and MOS 3420F/G and enrolment in 4th year of a Consumer Behavior module in BMOS.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

This Course is Mentioned in the Following Calendar Pages: