Academic Calendar - 2023

Western University Academic Calendar. - 2023
Western Main Campus

Business Administration 4548A/B


You will have the opportunity to delve into the psychology that underlies customer behavior. We will explore a variety of tools and techniques both in class and in team projects. However, the course will fundamentally focus on increasing your ability to translate customer insights into winning marketing strategy.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: BUSINESS