Academic Calendar - 2023

Western University Academic Calendar. - 2023
Western Main Campus

Business Administration 4555A/B


New Media Marketing merges theoretical concepts with strategic and practical solutions. Through a combination of readings, industry articles, case studies, in-class discussions and online resources (including blog posts, tweets and videos), students are exposed to the latest developments in new media marketing brought together through in-class discussions and analysis.

Extra Information: 3 hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: BUSINESS