Academic Calendar - 2020 ARCHIVE
Western University Academic Calendar. - 2020ARCHIVE
Business Administration 4573A/B
MEASURABLE MARKETING
The course will cover measuring marketing effectiveness. Students will understand how brands are valued, customer satisfaction assessed and loyalty measured. They will learn how to talk to financial decision makers through analyzing the profitability of customers and the contribution of marketing to a firm's value.
Extra Information: 3.0 hours.
Course Weight: 0.50
Breadth:
CATEGORY A
i
Subject Code: BUSINESS
Business Administration 4573A/B
MEASURABLE MARKETING
The course will cover measuring marketing effectiveness. Students will understand how brands are valued, customer satisfaction assessed and loyalty measured. They will learn how to talk to financial decision makers through analyzing the profitability of customers and the contribution of marketing to a firm's value.
Extra Information: 3.0 hours.