Academic Calendar - 2020 ARCHIVE

Western University Academic Calendar. - 2020ARCHIVE
Western Main Campus

Business Administration 4580A/B

REPUTATION MANAGEMENT


This course is designed to provide students with opportunities to apply strategic communication skills to analyze current business communication challenges. Recent economic turmoil has caused public trust in companies to decline. Research shows that companies who invest in communications are more profitable.

Extra Information: 3.0 hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: BUSINESS