Academic Calendar - 2020 ARCHIVE
Western University Academic Calendar. - 2020ARCHIVE
Media, Information and Technoculture 2151A/B
CONSUMER SOCIETY: ADVERTISING AND PROMOTIONAL CULTURE
Examines the role of advertising, promotion and marketing in our culture, the relation of these practices to a 'consumer society', the connections between advertising and propaganda, the ways marketing may or may not be used for purposes other than profit, and how markets and marketing influence media.
Extra Information: 3 lecture hours.
Course Weight: 0.50
Breadth:
CATEGORY A
i
Subject Code: MIT
Media, Information and Technoculture 2151A/B
CONSUMER SOCIETY: ADVERTISING AND PROMOTIONAL CULTURE
Examines the role of advertising, promotion and marketing in our culture, the relation of these practices to a 'consumer society', the connections between advertising and propaganda, the ways marketing may or may not be used for purposes other than profit, and how markets and marketing influence media.
Extra Information: 3 lecture hours.