Academic Calendar - 2018 ARCHIVE
Western University Academic Calendar. - 2018ARCHIVE
Media, Information and Technoculture 2151A/B
CONSUMER SOCIETY: ADVERTISING AND PROMOTIONAL CULTURE
Examines the role of advertising, promotion and marketing in our culture, the relation of these practices to a `consumer society', the connections between advertising and propaganda, the ways marketing may or may not
be used for purposes other than profit, and how markets and marketing influence media.
Antirequisite(s): The former MIT 2306F/G.
Extra Information: 3 lecture hours.
Course Weight: 0.50
Breadth:
CATEGORY A
i
Subject Code: MIT
Media, Information and Technoculture 2151A/B
CONSUMER SOCIETY: ADVERTISING AND PROMOTIONAL CULTURE
Examines the role of advertising, promotion and marketing in our culture, the relation of these practices to a `consumer society', the connections between advertising and propaganda, the ways marketing may or may not
be used for purposes other than profit, and how markets and marketing influence media.
Antirequisite(s): The former MIT 2306F/G.
Extra Information: 3 lecture hours.