Western University Academic Calendar. - 2020ARCHIVE
Media, Information and Technoculture 2157A/B
PLANET GOOGLE: BIG DATA AND INFORMATION SOCIETY
Discover how access to and control of behind-the-scenes information is a major force in our lives. This course explores how search engines harvest "big" data from users and use it to map, analyze, and exploit patterns of online behaviour for marketing, government and corporate intelligence, and other purposes.