Academic Calendar - 2022

Western University Academic Calendar. - 2022
Western Main Campus

Business Administration 4621A/B

MANAGING IN THE CREATIVE ECONOMY


This multidisciplinary course focuses on managing creativity in companies that are competing based on differentiation by exploring unconventional cases (in design, entertainment, food, sport, supercars, game). In the end, students will learn how to uniquely develop strategies and manage creative processes and creative people when competing based on creative differentiation.

Extra Information: 3.0 hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: BUSINESS