Academic Calendar - 2019

Western University Academic Calendar. - 2019
Huron

Psychology 3722F/G

PERSUASION THEORY AND RESEARCH


A critical analysis of theory and empirical research on attitudes and attitude change from a social psychological perspective. The topics include how attitudes are formed, measured, and influence our decisions, as well as different theoretical perspectives on persuasion, factors that influence persuasive messages, and how empirical research on attitudes and persuasion is applied in various social contexts.


Prerequisite(s): At least 60% in Psychology 2780E or permission of the Department at Huron.

Extra Information: 4 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: PSYCHOL

This Course is Mentioned in the Following Calendar Pages: