Academic Calendar - 2018

Western University Academic Calendar. - 2018
King's

Management and Organizational Studies 3320A/B

MARKETING FOR MANAGEMENT AND ORGANIZATIONAL STUDIES


An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising.

Antirequisite(s): MOS 2320A/B.

Prerequisite(s): Business Administration 2257, or MOS 2227A/B and MOS 2228A/B and enrollment in BMOS.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

This course is also offered at:

Huron Brescia

This Course is Mentioned in the Following Calendar Pages: