Academic Calendar - 2024

Western University Academic Calendar. - 2024
Western Main Campus

Management and Organizational Studies 2320A/B

MARKETING


An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising.

Antirequisite(s): MOS 3320A/B.

Prerequisite(s): Enrolment in BMOS or Music Administrative Studies (MAS).

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

This course is also offered at:

Huron Brescia

This Course is Mentioned in the Following Calendar Pages: