Western University Academic Calendar. - 2020ARCHIVE
Management and Organizational Studies 3470F/G
APPLIED MARKETING RESEARCH
This course is a practical, hands-on exploration of the tools of marketing research to help students make better management decisions. It will help students be better buyers, designers, evaluators and users of market research. Through applied research, students gain an understanding of the required steps in designing a research study to yield relevant, timely and accurate information.