This course investigates how advertising and the consumption of goods mediate social relations, institutions and identities. The emergence of consumer society is examined historically, as an integral component of Western modernity. Several themes are explored, such as how consumerism expands into new venues, informs social inequality and the organization of space.

Antirequisite(s): Sociology 2172A/B, the former Sociology 2272F/G, MIT 2200F/G, MIT 3214F/G.

Prerequisite(s): 1.0 from Sociology courses at the 1000 level and third or fourth year standing in a module in Sociology, or permission of the Department.

Extra Information: 3 lecture hours.