Academic Calendar - 2018 ARCHIVE
Western University Academic Calendar. - 2018ARCHIVE
Media, Information and Technoculture 3214F/G
ADVERTISING AND THE MASS MEDIA
Examines the emergence and consolidation of modern advertising in Canada and the United States. Explores sociocultural changes that reconfigured people's relationship to consumer goods and advertising's role in promoting this transformation. The relationships between advertisers, ad agencies and media industries are examined.
Prerequisite(s): At least 65% in each of MIT 1200F/G, MIT 1500F/G and MIT 1700F/G.
Extra Information: 3 lecture hours.
Course Weight: 0.50
Breadth:
CATEGORY A
i
Subject Code: MIT
This Course is Mentioned in the Following Calendar Pages:
Media, Information and Technoculture 3214F/G
ADVERTISING AND THE MASS MEDIA
Examines the emergence and consolidation of modern advertising in Canada and the United States. Explores sociocultural changes that reconfigured people's relationship to consumer goods and advertising's role in promoting this transformation. The relationships between advertisers, ad agencies and media industries are examined.
Prerequisite(s): At least 65% in each of MIT 1200F/G, MIT 1500F/G and MIT 1700F/G.
Extra Information: 3 lecture hours.
Sociology 3372F/G - ADVERTISING AND SOCIAL INSTITUTIONS