Academic Calendar - 2020 ARCHIVE
Western University Academic Calendar. - 2020ARCHIVE
Management and Organizational Studies 3322F/G
INTEGRATED MARKETING COMMUNICATIONS
This course focuses on the theories, concepts, and applications of integrated marketing communications, covering the elements of advertising, sales promotion, public relations, publicity, personal selling, direct marketing, and interactive marketing. The goal is to understand how marketing communications reaches and serves customers, and how it helps to shape consumer behavior.
Prerequisite(s): MOS 2320A/B or MOS 3320A/B and enrolment in 3rd or 4th year of BMOS.
Extra Information: 3 lecture hours.
Course Weight: 0.50
Breadth:
CATEGORY A
i
Subject Code: MOS
This course is also offered at:
This Course is Mentioned in the Following Calendar Pages:
Management and Organizational Studies 3322F/G
INTEGRATED MARKETING COMMUNICATIONS
This course focuses on the theories, concepts, and applications of integrated marketing communications, covering the elements of advertising, sales promotion, public relations, publicity, personal selling, direct marketing, and interactive marketing. The goal is to understand how marketing communications reaches and serves customers, and how it helps to shape consumer behavior.
Prerequisite(s): MOS 2320A/B or MOS 3320A/B and enrolment in 3rd or 4th year of BMOS.
Extra Information: 3 lecture hours.
Course Weight: 0.50
Breadth: CATEGORY A i
Subject Code: MOS
This course is also offered at:
Brescia University College | Leadership and Social Change, School of | HONOURS SPECIALIZATION IN FOOD MANAGEMENT AND MARKETING
Brescia University College | Leadership and Social Change, School of | MAJOR IN CONSUMER BEHAVIOR (must be part of a double Major)
Brescia University College | Leadership and Social Change, School of | SPECIALIZATION IN CONSUMER BEHAVIOR