Academic Calendar - 2022

Western University Academic Calendar. - 2022
Huron

Management and Organizational Studies 3423F/G

SUSTAINABILITY MARKETING


This course examines the process of researching, planning and developing marketing strategies to help organizations meet the triple bottom line (people, planet, profit). Topics include developing sustainable business models, understanding consumer behaviour on sustainability, applying sustainability principles to product design and packaging and supply chains, and communicating sustainable value propositions.

Prerequisite(s): MOS 2320A/B or MOS 3320A/B and enrollment in 3rd or 4th year in MOS.

Extra Information: 3 hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS