Academic Calendar - 2024

Western University Academic Calendar. - 2024

Management and Organizational Studies 2320A/B


An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising.

Antirequisite(s): MOS 3320A/B.

Prerequisite(s): Business Administration 1220E or both MOS 1021A/B and MOS 1023A/B and enrolment in BMOS.

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

This course is also offered at:

Western Main Campus

This Course is Mentioned in the Following Calendar Pages: