Academic Calendar - 2024
Western University Academic Calendar. - 2024
Management and Organizational Studies 3420F/G
MARKETING RESEARCH
This course integrates the various research tools used within the social sciences and applies them to practical marketing research settings. The focus is on how to develop research designs, instruments, and methodologies to answer specific applied research questions and theories.
Antirequisite(s): MOS 3470F/G.
Prerequisite(s): Enrolment in 3rd or 4th year of BMOS. Priority in enrolment will be given to Huron University College students registered in a Marketing and Sustainability module.
Pre-or Corequisite(s): MOS 2320A/B or MOS 3320A/B and one of: MOS 2242A/B; Psychology 2820E; Sociology 2205A/B and Sociology 2206A/B; Statistical Sciences 2035.
Extra Information: 3 lecture hours.
Course Weight: 0.50
Breadth:
CATEGORY A
i
Subject Code: MOS
This course is also offered at:
This Course is Mentioned in the Following Calendar Pages:
Management and Organizational Studies 3420F/G
MARKETING RESEARCH
This course integrates the various research tools used within the social sciences and applies them to practical marketing research settings. The focus is on how to develop research designs, instruments, and methodologies to answer specific applied research questions and theories.
Antirequisite(s): MOS 3470F/G.
Prerequisite(s): Enrolment in 3rd or 4th year of BMOS. Priority in enrolment will be given to Huron University College students registered in a Marketing and Sustainability module.
Pre-or Corequisite(s): MOS 2320A/B or MOS 3320A/B and one of: MOS 2242A/B; Psychology 2820E; Sociology 2205A/B and Sociology 2206A/B; Statistical Sciences 2035.
Extra Information: 3 lecture hours.
Course Weight: 0.50
Breadth: CATEGORY A i
Subject Code: MOS
This course is also offered at:
Management and Organizational Studies 3470F/G - APPLIED MARKETING RESEARCH
Management and Organizational Studies 4423F/G - SEMINAR IN CONSUMER RESEARCH
Management and Organizational Studies 4511F/G - ADVANCES IN SUSTAINABILITY AND CONSUMER BEHAVIOUR
Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN MARKETING AND SUSTAINABILITY
Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN MARKETING AND SUSTAINABILITY
Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN CONSUMER BEHAVIOR (must be part of Honours Double Major)