Academic Calendar - Western University

Management and Organizational Studies 3320A/B

MARKETING FOR MANAGEMENT AND ORGANIZATIONAL STUDIES

Course Description

An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising.

Antirequisite(s)

Antirequisite(s): MOS 2320A/B.

Pre or Corequisites

Prerequisite(s): Business Administration 2257, or MOS 2227A/B and MOS 2228A/B and enrollment in BMOS.

Extra Information

Extra Information: 3 lecture hours.

Course Weight: 0.50

Breadth: CATEGORY A i

Subject Code: MOS

This Course is Mentioned in the Following Calendar Pages:

Courses 17

Foods and Nutrition 4427A/B - FOOD MARKETING

Management and Organizational Studies 2320A/B - MARKETING

Management and Organizational Studies 3321F/G - CONSUMER BEHAVIOR

Management and Organizational Studies 3322F/G - INTEGRATED MARKETING COMMUNICATIONS

Management and Organizational Studies 3323A/B - DIGITAL MARKETING

Management and Organizational Studies 3420F/G - MARKETING RESEARCH

Management and Organizational Studies 3423F/G - SUSTAINABILITY MARKETING

Management and Organizational Studies 3470F/G - APPLIED MARKETING RESEARCH

Management and Organizational Studies 4411A/B - NEW PRODUCT MANAGEMENT

Management and Organizational Studies 4421A/B - ENTREPRENEURSHIP

Management and Organizational Studies 4423F/G - SEMINAR IN CONSUMER RESEARCH

Management and Organizational Studies 4425A/B - NONPROFIT MARKETING AND FUNDRAISING

Management and Organizational Studies 4427A/B - FOOD MARKETING

Modules/Programs 34

Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN ACCOUNTING

Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN BUSINESS INTELLIGENCE

Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN FINANCE AND ADMINISTRATION

Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN MARKETING AND SUSTAINABILITY

Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN ORGANIZATIONAL STUDIES, POLICY, AND ETHICS

Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | MAJOR IN ACCOUNTING (must be part of a double Major)

Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | MAJOR IN MANAGEMENT AND ORGANIZATIONAL STUDIES (must be part of a double Major)

Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN ACCOUNTING

Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN BUSINESS INTELLIGENCE

Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN FINANCE AND ADMINISTRATION

Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN MARKETING AND SUSTAINABILITY

Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN ORGANIZATIONAL STUDIES, POLICY, AND ETHICS

King's University College | Management, Economics, and Mathematics, School of | HONOURS SPECIALIZATION IN ACCOUNTING

King's University College | Management, Economics, and Mathematics, School of | HONOURS SPECIALIZATION IN FINANCE AND ADMINISTRATION

King's University College | Management, Economics, and Mathematics, School of | HONOURS SPECIALIZATION IN GLOBAL COMMERCE

King's University College | Management, Economics, and Mathematics, School of | HONOURS SPECIALIZATION IN ORGANIZATIONAL AND HUMAN RESOURCES

King's University College | Management, Economics, and Mathematics, School of | MAJOR IN ACCOUNTING (must be part of an Honours Double Major)

King's University College | Management, Economics, and Mathematics, School of | MAJOR IN GLOBAL COMMERCE (must be part of an Honours Double Major)

King's University College | Management, Economics, and Mathematics, School of | MAJOR IN MANAGEMENT AND ORGANIZATIONAL STUDIES (must be part of an Honours Double Major)

King's University College | Management, Economics, and Mathematics, School of | MAJOR IN ORGANIZATIONAL AND HUMAN RESOURCES (must be part of an Honours Double Major)

King's University College | Management, Economics, and Mathematics, School of | SPECIALIZATION IN ACCOUNTING

King's University College | Management, Economics, and Mathematics, School of | SPECIALIZATION IN FINANCE AND ADMINISTRATION

King's University College | Management, Economics, and Mathematics, School of | SPECIALIZATION IN GLOBAL COMMERCE

King's University College | Management, Economics, and Mathematics, School of | SPECIALIZATION IN ORGANIZATIONAL AND HUMAN RESOURCES

Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | DIPLOMA IN MANAGEMENT STUDIES (Brescia)

Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | DIPLOMA IN MANAGEMENT STUDIES WITH WORK PLACEMENT (Brescia)

Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | HONOURS SPECIALIZATION IN FOOD MANAGEMENT AND MARKETING (Brescia)

Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | HONOURS SPECIALIZATION IN NONPROFIT MANAGEMENT (Brescia)

Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | MAJOR IN ACCOUNTING (must be part of Honours Double Major) (Brescia)

Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | MAJOR IN FOOD MANAGEMENT AND MARKETING (must be part of Honours Double Major) (Brescia)

Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | MAJOR IN MARKETING (must be part of Honours Double Major) (Brescia)

Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN FOOD MANAGEMENT AND MARKETING (Brescia)

Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN MARKETING (Brescia)

Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN NONPROFIT MANAGEMENT (Brescia)

Western University Academic Calendar. - 2024

Management and Organizational Studies 3320A/B