Academic Calendar - 2024
Western University Academic Calendar. - 2024
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Management and Organizational Studies 2320A/B
MARKETING
Course Description
An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising.
Antirequisite(s)
Antirequisite(s):
MOS 3320A/B
.
Pre or Corequisites
Prerequisite(s):
Enrolment in BMOS or Music Administrative Studies (MAS).
Extra Information
Extra Information:
3 lecture hours.
Course Weight:
0.50
Breadth:
CATEGORY A
i
Subject Code:
MOS
This course is also offered at:
This Course is Mentioned in the Following Calendar Pages:
Courses
16
Foods and Nutrition 4427A/B - FOOD MARKETING
Management and Organizational Studies 3320A/B - MARKETING FOR MANAGEMENT AND ORGANIZATIONAL STUDIES
Management and Organizational Studies 3320A/B - MARKETING FOR MANAGEMENT AND ORGANIZATIONAL STUDIES
Management and Organizational Studies 3321F/G - CONSUMER BEHAVIOR
Management and Organizational Studies 3321F/G - CONSUMER BEHAVIOR
Management and Organizational Studies 3322F/G - INTEGRATED MARKETING COMMUNICATIONS
Management and Organizational Studies 3322F/G - INTEGRATED MARKETING COMMUNICATIONS
Management and Organizational Studies 3323A/B - DIGITAL MARKETING
Management and Organizational Studies 3420F/G - MARKETING RESEARCH
Management and Organizational Studies 3420F/G - MARKETING RESEARCH
Management and Organizational Studies 3423F/G - SUSTAINABILITY MARKETING
Management and Organizational Studies 3470F/G - APPLIED MARKETING RESEARCH
Management and Organizational Studies 4411A/B - NEW PRODUCT MANAGEMENT
Management and Organizational Studies 4423F/G - SEMINAR IN CONSUMER RESEARCH
Management and Organizational Studies 4425A/B - NONPROFIT MARKETING AND FUNDRAISING
Management and Organizational Studies 4427A/B - FOOD MARKETING
Modules/Programs
34
Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN ACCOUNTING
Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN BUSINESS INTELLIGENCE
Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN FINANCE AND ADMINISTRATION
Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN MARKETING AND SUSTAINABILITY
Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN ORGANIZATIONAL STUDIES, POLICY, AND ETHICS
Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | MAJOR IN ACCOUNTING (must be part of a double Major)
Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | MAJOR IN MANAGEMENT AND ORGANIZATIONAL STUDIES (must be part of a double Major)
Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN ACCOUNTING
Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN BUSINESS INTELLIGENCE
Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN FINANCE AND ADMINISTRATION
Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN MARKETING AND SUSTAINABILITY
Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN ORGANIZATIONAL STUDIES, POLICY, AND ETHICS
Don Wright Faculty of Music | Music Program - Bachelor of Arts | SPECIALIZATION IN MUSIC ADMINISTRATIVE STUDIES
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | HONOURS SPECIALIZATION IN ACCOUNTING
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | HONOURS SPECIALIZATION IN COMMERCIAL AVIATION MANAGEMENT
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | HONOURS SPECIALIZATION IN CONSUMER BEHAVIOR
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | HONOURS SPECIALIZATION IN FINANCE
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | HONOURS SPECIALIZATION IN FOOD MANAGEMENT AND MARKETING (Brescia)
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | HONOURS SPECIALIZATION IN HUMAN RESOURCE MANAGEMENT
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | HONOURS SPECIALIZATION IN MANAGEMENT AND LEGAL STUDIES
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | MAJOR IN ACCOUNTING (must be part of Honours Double Major)
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | MAJOR IN COMMERCIAL AVIATION MANAGEMENT (must be part of Honours Double Major)
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | MAJOR IN CONSUMER BEHAVIOR (must be part of Honours Double Major)
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | MAJOR IN FOOD MANAGEMENT AND MARKETING (must be part of Honours Double Major) (Brescia)
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | MAJOR IN HUMAN RESOURCE MANAGEMENT (must be part of Honours Double Major)
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | MAJOR IN MARKETING (must be part of Honours Double Major) (Brescia)
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN ACCOUNTING
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN COMMERCIAL AVIATION MANAGEMENT
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN CONSUMER BEHAVIOR
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN FINANCE
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN FOOD MANAGEMENT AND MARKETING (Brescia)
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN HUMAN RESOURCE MANAGEMENT
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN MANAGEMENT AND LEGAL STUDIES
Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN MARKETING (Brescia)