Academic Calendar - 2025

Western University Academic Calendar. - 2025
Western Main Campus

Management and Organizational Studies 2320A/B

MARKETING


An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising.

Antirequisite(s): MOS 3320A/B.

Prerequisite(s): Enrolment in BMOS or Music Administrative Studies (MAS).

Extra Information: 3 lecture hours.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

This course is also offered at:

Huron

This Course is Mentioned in the Following Calendar Pages:

Huron Honours Specialization  Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN ACCOUNTING
Huron Honours Specialization  Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN BUSINESS INTELLIGENCE
Huron Honours Specialization  Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN FINANCE AND ADMINISTRATION
Huron Honours Specialization  Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN MARKETING AND SUSTAINABILITY
Huron Honours Specialization  Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN ORGANIZATIONAL STUDIES, POLICY, AND ETHICS
Huron Major  Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | MAJOR IN ACCOUNTING (must be part of a double Major)
Huron Major  Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | MAJOR IN MANAGEMENT AND ORGANIZATIONAL STUDIES (must be part of a double Major)
Huron Specialization  Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN ACCOUNTING
Huron Specialization  Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN BUSINESS INTELLIGENCE
Huron Specialization  Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN FINANCE AND ADMINISTRATION
Huron Specialization  Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN MARKETING AND SUSTAINABILITY
Huron Specialization  Huron University College | Management and Organizational Studies (BMOS Program) - Faculty of Arts and Social Science | SPECIALIZATION IN ORGANIZATIONAL STUDIES, POLICY, AND ETHICS
Western Main Campus Specialization  Don Wright Faculty of Music | Music Program - Bachelor of Arts | SPECIALIZATION IN MUSIC ADMINISTRATIVE STUDIES
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | HONOURS SPECIALIZATION IN ACCOUNTING
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | HONOURS SPECIALIZATION IN COMMERCIAL AVIATION MANAGEMENT
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | HONOURS SPECIALIZATION IN CONSUMER BEHAVIOR
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | HONOURS SPECIALIZATION IN FINANCE
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | HONOURS SPECIALIZATION IN FOOD MANAGEMENT AND MARKETING (Brescia)
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | HONOURS SPECIALIZATION IN HUMAN RESOURCE MANAGEMENT
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | HONOURS SPECIALIZATION IN MANAGEMENT AND LEGAL STUDIES
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | MAJOR IN ACCOUNTING (must be part of Honours Double Major)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | MAJOR IN COMMERCIAL AVIATION MANAGEMENT (must be part of Honours Double Major)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | MAJOR IN CONSUMER BEHAVIOR (must be part of Honours Double Major)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | MAJOR IN FOOD MANAGEMENT AND MARKETING (must be part of Honours Double Major) (Brescia)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | MAJOR IN HUMAN RESOURCE MANAGEMENT (must be part of Honours Double Major)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | MAJOR IN MARKETING (must be part of Honours Double Major) (Brescia) - ADMISSION DISCONTINUED
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN ACCOUNTING
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN COMMERCIAL AVIATION MANAGEMENT
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN CONSUMER BEHAVIOR
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN FINANCE
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN FOOD MANAGEMENT AND MARKETING (Brescia)
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN HUMAN RESOURCE MANAGEMENT
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN MANAGEMENT AND LEGAL STUDIES
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies (BMOS Program) | SPECIALIZATION IN MARKETING (Brescia) - ADMISSION DISCONTINUED