Academic Calendar - 2023

Western University Academic Calendar. - 2023
Western Main Campus

Management and Organizational Studies 2320A/B

MARKETING


An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising.

Antirequisite(s): MOS 3320A/B.

Prerequisite(s): Enrolment in BMOS or Music Administrative Studies (MAS).

Extra Information: 3 lecture hours Note: Students interested in pursuing an HBA Degree at the Richard Ivey School of Business should not take this course in second year as Ivey does not recognize this course as part of the HBA degree.

Course Weight: 0.50
Breadth: CATEGORY A i  
Subject Code: MOS

This course is also offered at:

Huron Brescia

This Course is Mentioned in the Following Calendar Pages:

Brescia Honours Specialization  Brescia University College | Leadership and Social Change, School of | HONOURS SPECIALIZATION IN FOOD MANAGEMENT AND MARKETING
Brescia Major  Brescia University College | Leadership and Social Change, School of | MAJOR IN FOOD MANAGEMENT AND MARKETING (must be part of a double Major)
Brescia Major  Brescia University College | Leadership and Social Change, School of | MAJOR IN MARKETING (must be part of a double Major) (formerly the MAJOR IN CONSUMER BEHAVIOR)
Brescia Specialization  Brescia University College | Leadership and Social Change, School of | SPECIALIZATION IN FOOD MANAGEMENT AND MARKETING
Brescia Specialization  Brescia University College | Leadership and Social Change, School of | SPECIALIZATION IN MARKETING (formerly the SPECIALIZATION IN CONSUMER BEHAVIOR)
Huron Honours Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN ACCOUNTING
Huron Honours Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN BUSINESS INTELLIGENCE
Huron Honours Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN FINANCE AND ADMINISTRATION
Huron Honours Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN MARKETING AND SUSTAINABILITY
Huron Honours Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | HONOURS SPECIALIZATION IN ORGANIZATIONAL STUDIES, POLICY, AND ETHICS
Huron Major  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | MAJOR IN ACCOUNTING (must be part of a double Major)
Huron Major  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | MAJOR IN MANAGEMENT AND ORGANIZATIONAL STUDIES (must be part of a double Major)
Huron Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | SPECIALIZATION IN ACCOUNTING
Huron Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | SPECIALIZATION IN BUSINESS INTELLIGENCE
Huron Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | SPECIALIZATION IN MARKETING AND SUSTAINABILTY
Huron Specialization  Huron University College | Management and Organizational Studies - Faculty of Arts and Social Science | SPECIALIZATION IN ORGANIZATIONAL STUDIES, POLICY, AND ETHICS
Western Main Campus Specialization  Don Wright Faculty of Music | Music Program - Bachelor of Arts | SPECIALIZATION IN MUSIC ADMINISTRATIVE STUDIES
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONOURS SPECIALIZATION IN ACCOUNTING
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONOURS SPECIALIZATION IN COMMERCIAL AVIATION MANAGEMENT
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONOURS SPECIALIZATION IN CONSUMER BEHAVIOR
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONOURS SPECIALIZATION IN FINANCE
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONOURS SPECIALIZATION IN HUMAN RESOURCE MANAGEMENT
Western Main Campus Honours Specialization  Faculty of Social Science | DAN Management & Organizational Studies | HONOURS SPECIALIZATION IN MANAGEMENT AND LEGAL STUDIES
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN ACCOUNTING (must be part of Honours Double Major)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN COMMERCIAL AVIATION MANAGEMENT (must be part of Honours Double Major)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN CONSUMER BEHAVIOR (must be part of Honours Double Major)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN FINANCE (must be part of Honours Double Major)
Western Main Campus Major  Faculty of Social Science | DAN Management & Organizational Studies | MAJOR IN HUMAN RESOURCE MANAGEMENT (must be part of Honours Double Major)
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN ACCOUNTING
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN COMMERCIAL AVIATION MANAGEMENT
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN CONSUMER BEHAVIOR
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN FINANCE
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN HUMAN RESOURCE MANAGEMENT
Western Main Campus Specialization  Faculty of Social Science | DAN Management & Organizational Studies | SPECIALIZATION IN MANAGEMENT AND LEGAL STUDIES